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Email Marketing Information |
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Email Marketing: How Much is Too Much?
I have a special new email address. It's in addition to my primary email address and it's where I tell online marketers who want my business, to send their mailings. I didn't want to do it. I didn't want anyone to be excluded from the group. I'm sure the online marketers are very nice people with great big hearts. And I'm sure that when I receive those frenzied emails with subjectlines like, "Dina, Last Chance to Attend the Hottest Seminar This Week!" these folks don't realize that they've been relegated to my Not Urgent or Important email account. Sorry, guys. I didn't want to sequester you off like I did, but your nerve-rattling emails fly in every day. You send me emails EVERY DAY! That's really not right. That's more than I hear from my clients! Jenna Glatzer, freelance web writer and marketing genius in my humble opinion, said it best when she said that email marketing is a great way to build your brand, but you shouldn't be sending out those mailings more than once a month, maybe twice. Jenna, if you ever read this... I'm a huge fan and you make an unbelievably great point. If my favorite internet marketing guru sends me an email once or twice a month, that gives me a chance to really look forward to whatever terrific insights he has to share. When that email finally lands... oh boy, am I excited! If he's offering a special promotion... well, maybe I'd better sign up! Because if I don't, the next one's not coming around until NEXT MONTH! Now that I have quarantined the overzealous emailers in a new email box, I have the pleasure of watching them duke it out for the prestigious title of Most Emails In a Day. I shouldn't poke fun but I can't help myself. You're telling me what a smart marketer you are, and that all of your offers are so rare and highly sought-after. But I know that if I miss today's promotion, tomorrow there will be another one just like it. The day after that, same thing. That's a great way to keep me procrastinating forever. Thanks! How often do you email your potential customers? Do you realize how intrusive and badgersome frequent emailing can be? When folks share their email address with you, that's a pretty great privilege! Don't clutter up their personal space. Why? Because clutter eventually gets packed up in boxes and stowed out of sight. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://www.wordfeeder.com for free tips on branding, copywriting, marketing and more. Request a project quote by email: seniorcopywriter@yahoo.com.
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The Best Email Marketing Software (2025) 9Meters.com Email Marketing Tactics That Work Social Media Examiner The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Good Email Open Rates: Key Things to Know DesignRush Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics A 36-year-old single mom explains how she turned her skill for getting people to open their emails into a business that brings in $40,000 a month Business Insider monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub (PDF) Analyzing The Impact of Ai-Generated Email Marketing Content on Email Deliverability in Spam Folder Placement ResearchGate |
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