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Email Marketing Information |
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Email Advertising - How Ad Tracking Helped Create a Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system. As an email advertising Internet marketing exercise, I decided that I wanted to approach the members of some of the affiliate programs that are featured in Magical Marketing, and offer their members the chance to join this system, and reap the benefit of the multiple promotion methods that it employs. And. as an email advertising marketing exercise, this has worked very well, and whilst an interesting exercise in Joint Venture Marketing in itself, it has produced a result so remarkable in my eyes, that I felt it worthy of a report. With one particular featured program, I did a multiple ad test, to see what the comparison between three ads. It was the results of this that struck me, and prompted me to put this article together. The three ads, which were very similar. This is good of course, because it means that any variance in the results can be explained in relatively few ways. So there are two points that need to be made about these ads, which may affect your thinking about how you write your own ads. 1. Use Of Variables in Headlines I don't know about you, but I am always hearing that using someone's name in an advert can make a significant difference to the effect of that advert. Not all programs have this kind of facility though. It just happens the program that I ran the adverts with does, so I made use of it in the headlines for 2 of the 3 adverts, but not for one of them. I have used the variable in the body of all three ads, so some personalisation took place in all cases. 2. Bulleted Benefits Again, all the books and articles that I have ever read tell you to spell out the benefits, and a lot of them tell you to bullet them to add emphasis. So, I have done this with all three adverts, but with a difference between ads 1,and 2 and 3. In the first advert, I just made single word references to the benefits, in the other two, I elaborated in order to explain the benefit better. 3. Conclusions The results are so striking, that they are worthy of comment. The ads were placed from 12th December 2004 to 18h January 2005. So, the time span is about a month, but, I use the program in question to send other ads out too. About every 3rd day, I will send one of these three ads, in rotation. So, each of the ads would have been sent about every 6 days or so. Advert 1 pulled in 70 unique hits, with 19 action hits. The latter is where prospects followed through to the sign up page. Advert 2 pulled 5 unique hits and 1 action hit. Advert 3 pulled 4 unique hits and no action hits. HeadlinesI have always advocated trying to keep headlines short, especially where email adverts are concerned. You only have the width of the email pane to enter your message, so you must tell your story within a few words. I don't consider any of the Headlines that I have used to be excessively long. However, the first advert is very short, and perhaps that accounts in part for the huge number of additional clicks for the first advert? In part, I believe that this is true. However, I am now thinking that perhaps email prospects have become wary of seeing their name in emails from people that they don't really know. Think about how you react when you see such an email? Do you open it immediately, or do you become suspicious? Trust your gut feeling. I have used the personalised approach in the body of the email, and maybe the psychology here is that once someone has opened an email, they have 'let you in' and are more amenable to your being personal. Headline conclusion Bulleted Benefits The change in headline may go some way to explain this, but the huge number of clicks tells me that something much more significant has occurred. Thankfully, the body of the three ads are very similar in all aspects, except one; the bulleted benefits. In the first ad, I have given one word answers. In the other two, I have elaborated. Bulleted benefits conclusion As a final note, please remember that all of this is courtesy of tracking my ads. If you don't do it, then you will struggle to make an impact in the marketing world. Whether you are new to email advertising or not, you cannot ignore this statistically proven information.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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