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Email Marketing Information |
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DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Wednesday, December 15 2004 at 16:00 EETInternet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. DoubleClick's metricsThe data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open rates, click-throughs and conversions (open to sales, or click to sales ratio). The results were reported for 2004 and compared to 2003. DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email marketers could have over category averages, as the report states. The email marketing categories considered in the study were:
Email marketing performancesThe bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3% to 6.5%. Business Publishers was the only category that increased open rates, however slightly, from 38.2 to 38.3. For other categories, open rates declined. The open rates' decline in most categories is possibly owed to SPAM increase and reveals people's reticence to open messages they are not highly interested in. Click through rates increased in only two categories, Consumer Publisher and Travel. More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year declining trend. ConclusionAbout the overall productivity of bulk email marketing the report concludes: "email marketing is a maturing and relatively stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but flagging response rates suggest subscriber files are beginning to mature." Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software.Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:iuliap@gmail.com
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista The Ultimate Digital Marketing Tutorial for 2025 Simplilearn Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) - MarketingProfs.com How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The Best Email Marketing Software (2025) 9Meters.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub |
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