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Email Marketing Information |
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Who Is Your Real Competition?
If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition? The answer to that is always--Never the most obvious. So let's take the example of the kitchen designer. Having decided that another kitchen designer isn't his competition, he now has to decide who is his real competition. His Real Competition Could Be A Car Salesman Is this for real? How can a car salesman be a kitchen designer's competition? Let's analyse this more carefully. A kitchen and a car are both fighting for the same thing-- The householder's limited budget. If the kitchen designer, were able to convince a couple that a kitchen is more important than a new car (which he could easily do if there was a foodie around), he now has a better chance of them dropping the car in favour of the kitchen. The Advantage Of This Method Of Positioning The most obvious advantage is that you're not losing any current customers. All your past advertising is bringing in the customers that are looking for kitchens anyway. What it does do however, is bring in a new lot of customers that would never have thought about kitchens, if you hadn't implanted it in their minds. Effectively, you have both, customers who are looking for kitchens as well as customers who are forfeiting their new cars in favour of new kitchens. How Your Re-Positioning Can Help You Focus We had a client who ran a laundromat. Her current customers were people who did not have washing machines. Obviously, her business went up and down based on the season and on her customers limited budget. We got her to refocus her marketing strategy on a new target-- Customers who had washing machines. These customers had the money, but no time. By deciding that her real competition was time she decided to target people who had limited time instead. As a result, she was now targeting busy people while other laundromats were targeting people with washing. This positioning actually helped the laundromat stand out from the rest of the competition. How The Laundromat Did A Full 180 This re-positioning did a couple of things for them. One, it helped them focus on their target audience. Consequently, they changed their name from just XYZ Laundromat to Bizzie Buggers. It was catchy and bang on target. It also now meant that busy customers (with the money), were more likely to stop over and drop their washing. Plus they had the regular customers walking through the door anyway. What You Need To Do Sit down and write who your immediate competition could be. Then write down what your business is really up against. Here are some examples. These aren't necessarily your right targets but they help you see things in a different light and help you determine who your real competition could possibly be. Cartoonist= Photographer ©Psychotactics.All Rights Reserved. ------------- If you would like to learn more about the way the human brain works, and how customers make buying decisions, go to http://www.5000bc.com There's a vast library of free articles and information on topics as varied as copywriting, small business ideas, public speaking, sales conversion, psychological tactics, branding and other marketing related subjects. Go to http://www.5000bc.com today. You'll be amazed at what you find there. ------------------ P.S. If you like the article, feel free to share it with your own list, post it on your site, post it on your blog, or add it to your autoresponder.As long as you leave it intact and do not alter it in anyway. The authors byline, biography and brought to you by link must remain in the article. Please notify me where my article is used online and off line. Sean has developed a system called Psycho Tactics. PsychoTactics unlocks the working of the human brain and radically tweaks the way you think and act about your business. This results in clarity of thought and greater profits.Today, Sean is constantly teaching small business- 'How they too can do the same?'
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News 9 Email Marketing Best Practices in 2025 Metricool A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles |
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