Email Marketing Information |
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Email Etiquette V
Further to my previous issues this subject continues - as per request from a reader. This month I'll share on Setting up Mail groups and creating signatures for your email. Creating a mail group might differ, depending on the program you use, but for this exercise we'll use Outlook as the program as it is a widely used email program. Why would you use a mail group? So that you don't have to go through your address book selecting everyone that belongs to a particular group or listing - the same person could be listed with several different groups. Far quicker when sending an email to the whole list to just select the name of that list instead. If you click on the Tools menu, and select Address Book, then File, New Entry, you will see you have two choices: New Contact, or New Distribution list. Selecting Distribution List brings up a new window where you can name that list, and then select names from your address book to add to that list. Once completed, save and close and you will notice that the new Distribution List shows in bold in your address book listing. Now, when you want to send to that group, you just select, or type, the name of that group in the BCC field, not the TO field. Why? Because Outlook will proceed to grab all the individual addresses of each member of that group and enter them in the TO field when sending the email - every recipient will see the addresses of the rest of the group. Hence why it is important to use BCC even when using a group name. Signatures It is good to experiment with your signature style - have a look at what others do so you can decide what you do and don't like. You can use colour, different font formats, and even add a graphic. You may have to check your menus in Outlook but in 2000, to create a signature, you can click on Tools, Options, then select Mail Format, then Signature Picker and New. Depending on the options you chose when installing Outlook, a simple editor, or Word may open. Write your signature block, give it a name and save it. You can also choose (after saving) whether the signature block will be used on Replies and Forwards for email. This detail is simplified - if you need detailed assistance, please call me or email me for further instruction. About The Author Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures - Demand Gen Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Best email marketing software in 2024 USA TODAY 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com Five ways AI supports email marketing eMarketer |
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