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Email Marketing Information |
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Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters. Spam is defiantly a problem. At one time I was receiving almost 300 per day, spending a good part an hour sifting through the mass of junk was more than I could tolerate. So I too enlisted the help of a Spam Filter - Spam Arrest. I do worry about losing out on emails that are important and interesting, but this is the price we all have to pay for those Spammers that have abused and are abusing the Internet. Most Spam Filters use a Blacklist - these are clusters of email addresses and domain names that are known for sending out a lot of Spam. Recipients of Spam generate most Blacklists'. So your newsletter could fall victim to a click happy Spam identifier that clicks your email into the dreaded Blacklist vault. Spam Assassin, Cloudmark's SpamNet and Spam Arrest all use different methods of blocking spam. Spam Assassin uses a point system to conclude whether or not an email is Spam. If your Newsletter scores high it will surely be treated as spam and blocked. SpamNet blocks Spam two ways; the first, filters email based on keywords like "Free", and the second allows users to mark email and submit identified Spam to be blocked to other users of SpamNet. My personal favorite is Spam Arrest, because it offers you total control over your inbox. You can decide who is allowed to send you email by importing your personal address book, or entering your known and approved contact addresses directly into the system. Emails from unknown senders will receive an auto-reply message containing a "challenge" -- if or when the sender completes the challenge (the response), their email is forwarded to your inbox, and they are then added to your authorized sender list. The challenge is easy for people, but impossible for automated systems (i.e. spambots) to complete. The Spam Arrest challenge/response system effectively blocks all the spam while still allowing friends, family and trusted contacts to email you without the risk of being filtered out by imprecise software systems. So How Do You Keep Your Newsletter From Being Blocked? Here are some tips to help your Newsletter reach your subscribers: DO NOT send your newsletter unsolicited. Be sure your customers have requested to be on your subscriber distribution list - using an auto responder, like Aweber, that requires your subscribers to opt-in and confirm that then have requested your Newsletter will help keep you off the blacklists. Use your Newsletter's name in the subject line. Your subscribers should recognize your Newsletters name. Using subject lines that are full of hype and so called trigger words may get your Newsletter blocked by the Spam filters. NEVER TYPE IN ALL CAPS. This will surely get the Spam filter red flags raised and your email forwarded to the dreaded blacklists. Words like "Free", "Limited Offer", "Money" even "home business" will engage most Spam filters. The simplest words like "remove" should be avoided as well. Use "unsubscribe" in your directions to subscribers that want to stop receiving your Newsletter. Spammers most often use free email addresses - so you should avoid using them at all costs. Send your Newsletter from a reputable domain name - one that matches your own website would be best. Never send attachments with your Newsletter. Attachments put a fear in most email recipients and will tag your email as Spam. Your Newsletter will most likely have words within the text that trigger Spam filters - these words like "Free" and "Home Business" can be easily disguised by adding a period or hyphen between two letters - do not over do it though. It will not be long before this tactic will be a trigger for the top Spam filters, so keep up with all aspects of the best Spam filters so your Newsletter will reach your subscribers. Copyright 2005 - Tim Somers, 3G Enterprises, LLC Tim Somers "The Home Biz Honcho". Changing Your Life, Helping You Make Money While You Work From Home. Get Tim's Top Ten Home Biz Opportunities - Free Report at: http://www.Home-Based-Business-Opportunity-Honcho.comIf you are ready to start building a Residual Income - Tim will build you your very own Money Generating Website for FREE! http://www.Free-Make-Money-Site.com
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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