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My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words would still be floating around the web over five years later. Well, smack me on the wrist and call me shorty, they are. You would think that's a good thing and it is except... That's the operative word, "except." The little critters are still multiplying around the web like rabbits in heat, but there is a little problem. Actually, the problem isn't so little. This darn problem haunts me. At least a couple of times a week it drives me insane. Whenever I run across it I feel like the dullest axe in the shed. If I were double jointed, I'd kick myself in the "hello there." So what is this dumb mistake that:
Outdated resource boxes with links leading to that dreaded 404 error. I'm afraid to guess how much money and traffic I'm losing. It's a nightmare. Those babies are doing their part, but crazy John has made the ultimate dumb mistake. How did this happen? How could I end up looking like the "village idiot?" The only answer I can give is, "I didn't realize." I never realized how viral articles were. I had no idea that little articles could circle the globe for years. I didn't see the big picture. I wrote those resource boxes with no regard for the future. How can you avoid making the same mistake? 1. If you're going to promote an affiliate program, don't link directly. Sometimes programs just disappear. Other times, you may find the program hasn't lived up to your expectations. Set up a redirect page on your website. If the program disappears, or you no longer wish to promote it, you can reset the page to lead wherever you choose. 2. Don't lead directly to your opt in list. You never know when a list may change their pricing or services. For one reason or another you may change listservs. A better option is to set up a page on your site to capture addresses. If you leave your present service, you can edit the page to lead to your new list. If I had set up my links according to option number one for affiliate programs, or two for list building, I'd have kept the leads flowing and the orders coming for years. Creating killer articles can drive traffic and pull in profits for years. So avoid the mistakes of this "dumb monkey" and reap the full rewards of your efforts. Wishing You Success, John Colanzi About The Author Copyright (c) John Colanzi. John has been writing on the Internet for 5 years and has a special gift for you. Sign up for your complementary e-Course "How To Build Your Business With Free Advertising." Visit: http://www.thesimplesystem.net/cashflow.html
MORE RESOURCES: What is digital marketing? Telefónica Startups in non-metros see value in digital marketing; aim to compete with bigger markets The Economic Times Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Digital Marketing for Doctors The HIPAA Journal 14 Benefits of Digital Marketing in 2025 Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 Jim Boykin – Internet Marketing Ninjas Business & Leadership The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company (PDF) From Marketing Mix to e-Marketing Mix: a literature overview and classification - ResearchGate 24 AI marketing tools your team should be using in 2025 Sprout Social Tesla Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire How to Keep Up With Digital Marketing Trends Business.com Topic: E-commerce worldwide Statista How Much Do Social Media Influencers Make? Business.com The impact of dynamic marketing capabilities (DMCs) and strategic information management (SIM) on international start-up success: A meta narrative analysis ScienceDirect.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Our Demand Side Platform (DSP) The Trade Desk Top 25 Marketing Newsletters (2024) Exploding Topics Best online marketing service of 2025 TechRadar Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 13 Top Marketing Trends (2024 & 2025) Exploding Topics Zomato Marketing Strategy: A Case Study Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Why Marketers Are Spending Less on Social Media Harvard Business Review Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink 10 Tech Trends for Marketing Teams to Watch Business News Daily (PDF) Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya ResearchGate In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Lawyer marketing: 10 tips for planning your next social media campaign Class Action Lawsuits How to Learn Digital Marketing in 2025 Simplilearn.com (PDF) Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision ResearchGate (PDF) A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing ResearchGate Starlink conquers the African internet market Le Monde.fr 12 Automotive Marketing Strategies for 2025 DesignRush 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com How to Become a Digital Marketer in 2025 Simplilearn.com Top 18 Digital Marketing Influencers Simplilearn.com In-flight Internet Market Size, Share & Analysis Report, 2025-2034 Global Market Insights Inc. Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Top Marketing Trend Predictions for 2024 CMSWire.com SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub |
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