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Do Online Business Ethics Exist?
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype. Where are these businesses that lack ethics? Look around you. Every automatically generated content or directory site that pops up is search engine spam. You can call them doorway sites or any other cute name you want but the end result is the same - spam. These sites are run by the quick buck guys and gals. Sure they make quick money. They also clog up the search engines and make it far more difficult for legitimate marketers to make an honest buck. These people have zero respect for the industry they're in and calling what they do "business" is at very best a joke. What about scraper sites that steal content from other websites? Is using somebody elses content on your website without even linking back to the original site ok? Is the online theft of other peoples content now legal? In the offline world there's a name for this practice - it's called plagiarism. Plagiarism can get you kicked out of school, thrown out of college, cost you your job or land you in court - in the real world. In the online world you get a pat on the back from your fellow cronies for coming up with yet another way to steal other peoples content for your use. What about the guys selling yet another overpriced, overhyped infoproduct that is the, alleged, solution to all your traffic, content or financial woes? Selling a product for a fair price is good. Selling the same product for a vastly inflated price is well.... criminal. In the offline world companies are forced to offer the best possible bargain to consumers to stay in the game. Online the prices are created at a whim because online marketers know a sucker is born every minute and their product WILL sell - regardless of how good or bad it is. What about the online clubs and services where you pay anywhere from $100 to $1,000 per month for access to their features or facilities? 90% of this information can be gathered online for free but several of these marketing gurus stick the words "secret", "hidden" or "never seen before" all over their sales letter and again the suckers flock in to be parted from their hard earned dollar. This is the point of this article. What the current crop of online marketers are forgetting is that the vast majority of people have to work for a living. Every time they release yet another hyped up, over priced product that promises the world they're delivering false hopes into the hands of hopeful blue collar workers. Just because you're parting these people from their hard earned cash from a distance doesn't make it right to overcharge them. The only difference is that in the real world you'd have to face these same customers stomping back to your shop looking for a refund and possibly a fight. Anybody who has ever worked in real world sales can identify with this. Running an online business does not mean that you can pull any trick, stunt or marketing ploy you want and then hide behind an email address. Running an online business does not mean that you can do no wrong. Running an online business means that you are parting hard working people from hard earned cash. Ethics still matter. People still matter. Some marketers should seriouly consider this the next time they look at the bottomline of their next marketing adventure. This article was provided courtesy of Affiliate-Advocate.com where you'll find tons of information on online affiliate marketing
MORE RESOURCES: Jim Boykin – Internet Marketing Ninjas Business & Leadership Top 10 White Label Digital Marketing Services to Transform Your Brand Influencer Marketing Hub 18 Online Review Statistics Every Marketer Should Know Search Engine Journal A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Top Digital Marketing Packages in 2024 Influencer Marketing Hub 10 Best SEO Services Of 2024 Forbes The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire US, Europe begin scramble for Africa’s satellite internet market Mail and Guardian 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate Digital ad spend worldwide 2027 Statista 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Why Marketers Are Spending Less on Social Media HBR.org Daily How to Become a Digital Marketer in 2024? Simplilearn Mobile ad spend worldwide 2024 Statista 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Best online marketing service of 2024 TechRadar Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Social media - statistics & facts Statista 11 AI marketing tools your team should be using in 2024 Sprout Social McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur Top 10 Digital Marketing Trends For 2024 Search Engine Journal KFC Marketing Strategy 2024: A Case Study Simplilearn Tesla Marketing Strategy 2024: A Case Study Simplilearn Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire How bad bots are dominating Internet traffic in 2024 Marketing Tech Internet Advertising Statistics – The Rise of Mobile and Ad Blocking Influencer Marketing Hub 7 Of the Best Digital Marketing Tactics to Use in 2024 Influencer Marketing Hub Guide: Marketing to Millennials: eMarketer How SMBs are approaching digital marketing in 2024 Search Engine Land The New Rules of Marketing Across Channels HBR.org Daily 24 Facebook statistics marketers should know in 2024 Sprout Social Top 14 Social Media Trends (2024 & 2025) Exploding Topics Leveraging the Best Digital Marketing Campaigns for Your Business Influencer Marketing Hub |
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