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Internet Marketing Information |
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Stitching Up a Niche
I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy! When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to "go deep" into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too. Recently, I have discovered a new medium aimed at one of my favorite niches-quilters. I have a confession to make?When I'm not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I'm a quilt-a-holic.) The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it's all quilting all day, right on my computer screen? What's a quilter to do? The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. "Have you been to the new quilt store?" "Have you seen this new tool?" "Have you tried this pattern?" Word spreads like a wild fire through the quilting community when we find something new that we like. The quilting niche is made up of 22 million happy quilters. It's subdivided into any number of smaller niches-traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market-we can't get enough fabric, tools, and patterns. What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment? Caroline Jordan, MBA would like to find more time for quilting, if only she wasn't so busy serving her niche, self employed professionals who struggle to work both "in" and "on" their businesses. If you're a self employed professional in engineering or consulting and you need help attracting clients you enjoy, improving your cash flow, developing additional streams of revenue, and creating a more successful business visit http://www.TheJordanResult.com for more tips and strategies for business success.
MORE RESOURCES: Digital Marketing Grad Makes Data-Driven Decisions at Johnson & Johnson Full Sail University (PDF) The Significance of Digital Marketing in Shaping Ecotourism Behaviour through Destination Image ResearchGate Google Broke the Law to Keep Its Advertising Monopoly, a Judge Rules The New York Times Top 18 Digital Marketing Influencers Simplilearn.com Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record Digital Marketing for Doctors The HIPAA Journal 14 Benefits of Digital Marketing in 2025 Simplilearn.com How to Learn Digital Marketing in 2025 Simplilearn.com Is Digital Marketing a Good Career: Unveiling the Truth Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Exploring Starbucks Marketing Strategy: The Success Secret Simplilearn.com Types of Digital Marketing: The Marketer’s Toolkit for 2025 Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 McDonald's Marketing Strategy - A Case Study Simplilearn.com Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Jim Boykin – Internet Marketing Ninjas Business & Leadership Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Tesla Marketing Strategy: A Case Study Simplilearn.com The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Offline Marketing Tactics for the Digital World Business.com 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire Topic: E-commerce worldwide Statista 24 AI marketing tools your team should be using in 2025 Sprout Social A Case Study on Apple Marketing Strategy Simplilearn.com Zomato Marketing Strategy: A Case Study Simplilearn.com How Much Do Social Media Influencers Make? Business.com Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Top 25 Marketing Newsletters (2024) Exploding Topics How to Use Google Trends for Marketing Simplilearn.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Best online marketing service of 2025 TechRadar Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 15 Creative Marketing Ideas To Grow Your Business Simplilearn.com 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte How to Keep Up With Digital Marketing Trends Business.com Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics Top 10 Digital Marketing Trends For 2025 Search Engine Journal Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 10 Tech Trends for Marketing Teams to Watch Business News Daily Top 8 CEOs of Digital Marketing Agencies in New York Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Why Marketers Are Spending Less on Social Media Harvard Business Review The Scope of Digital Marketing in 2025 Simplilearn.com 25 YouTube stats marketers should know in 2025 [Updated] Sprout Social 2024 Advertising Expenditures in Japan: Detailed Analysis of Expenditures on Internet Advertising Media dentsu.co.jp 13 digital marketing trends you should plan for in 2025 Search Engine Land Starlink conquers the African internet market Le Monde.fr Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 16 digital marketing platforms to check out in 2025 Sprout Social 36 Instagram statistics marketers need to know in 2025 Hootsuite Blog 25+ Best SEO Tools to Empower Your SEO Endeavors Simplilearn.com 9 free online advertising ideas for your business Yelp for Business Digital ad spending Asia 2019-2028 Statista How to Become a Digital Marketer in 2025 Simplilearn.com |
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