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Traffic Building Information |
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Rethinking Linking - Link Exchange Back to Basics
In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began to change when Google entered the scene. In an effort to make search results more relevant, Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular, much linked-to, site should be of higher relevance than a site with few links pointing to it. Unfortunately, as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example: In my own field, web hosting reviews, there is a site that has (according to Yahoo) 4,000,000 incoming links pointing to it! Yes, FOUR MILLION links! By comparison, Microsoft.com has only about 3,000,000 incoming links! I won't speculate on just how those 4,000,000 links were collected, but surely it can't have been by manually asking those 4,000,000 webmasters for a link exchange! And I also doubt that the 4,000,000 webmasters just spontaneously thought "Wow, I will put up a link to this cool web hosting review site"! Yes, even cooler than Microsoft.com, evidently. As we all know now, Google got tired of having its search results manipulated in this way. So they tweaked their ranking algoritms (one tweak widely known as the dreaded "Florida Update"), to put an end to these methods. They started actively punishing web sites that were caught using devices such as "Free For All" link exchange sites, and implemented many other measures also; too many to mention here. So, getting many inbound links is a dead concept now? That is what some people claim, but they are wrong! What IS dead is the idea that links are nothing but search engine food. Rather, we are getting back in the direction of the good ol' days, when links were not there just to bait the search bots. Some folks may have forgotten that links really are there to serve as paths of communication for Real People. Inbound links to a web site means paths for humans to enter, and browse the content. And that is what all of us webmasters want: VISITORS! This also means: stop trying to manipulate search engines. Keep your directory of links, if it does provide some real value to visitors. But if those links are just a messy jumble, hidden somewhere in a dusty corner of your site - repent! Get those links out of the closet, let them breathe some fresh air! Kai Virihaur is a web developer, researcher, and artist. He runs The Hosting Finder (http://www.thehostingfinder.com), a web hosting directory featuring articles and RSS feeds on web development, web site promotion, and internet marketing. This article may be used freely as long as this resource box, with intact hyperlink, is included.
MORE RESOURCES: Plans for 300-unit apartment building in Carteret can't move forward without traffic study Central New Jersey News Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Woman Survives Extraordinary Traffic Crash into Building SPD Blotter (.gov) Temporary Traffic Changes as Building S Upgrades Begin Santa Fe College Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News Collapsed building causes road closures on Main Street at 14th Street in Jacksonville’s Urban Core News4JAX A Guide to Executive Function Center on the Developing Child at Harvard University LIVE: 'Obstruction in road' causing traffic on main Swindon road Swindon Advertiser LIVE: 'Obstruction in road' causing traffic on main Swindon road This is Wiltshire Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail Delays and heavy traffic due to broken down vehicle Yahoo News UK North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now Delays for drivers into Portsmouth with one lane closed on the M275 portsmouth.co.uk Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project News-Times Businesses, traffic impacted by South Kona building fire Hawaii News Now Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current Publishing Johns Hopkins, Remington residents clash over AI center’s impact on traffic, parking and the environment Baltimore Sun Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Keep building and the traffic will get worse Villages-News.com Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Miller Home: Secret to Building Traffic & Profits Furniture World Magazine Traffic stop ends in crash near Georgia Capitol building, Fulton sheriff’s office says Atlanta News First Return-to-Office Traffic Reaches Record Level CommercialSearch LAFD Tackles Major Blaze in Vacant Sawtelle Building, Prompts Traffic Advisory on Bundy Drive Hoodline Perth traffic: Truck crashes into apartment building on Mounts Bay Road, driver taken to hospital PerthNow Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com Traffic Alert: Tennessee Blvd Closes Following Building Fire Wilson County Source Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Building collapses near Botanique, tram and car traffic may be disrupted until Thursday The Brussels Times Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times LIVE UPDATES: Traffic building after crash on M60 The Bolton News Heavy traffic building on M6 and M55 after crash near Preston Blackpool Gazette Crash blocks busy Colchester Road both ways with heavy traffic building Colchester Gazette Live eclipse traffic: Heavy traffic building in central Ohio as travelers return south The Columbus Dispatch Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News |
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