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Traffic Building Information |
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Rethinking Linking - Link Exchange Back to Basics
In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began to change when Google entered the scene. In an effort to make search results more relevant, Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular, much linked-to, site should be of higher relevance than a site with few links pointing to it. Unfortunately, as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example: In my own field, web hosting reviews, there is a site that has (according to Yahoo) 4,000,000 incoming links pointing to it! Yes, FOUR MILLION links! By comparison, Microsoft.com has only about 3,000,000 incoming links! I won't speculate on just how those 4,000,000 links were collected, but surely it can't have been by manually asking those 4,000,000 webmasters for a link exchange! And I also doubt that the 4,000,000 webmasters just spontaneously thought "Wow, I will put up a link to this cool web hosting review site"! Yes, even cooler than Microsoft.com, evidently. As we all know now, Google got tired of having its search results manipulated in this way. So they tweaked their ranking algoritms (one tweak widely known as the dreaded "Florida Update"), to put an end to these methods. They started actively punishing web sites that were caught using devices such as "Free For All" link exchange sites, and implemented many other measures also; too many to mention here. So, getting many inbound links is a dead concept now? That is what some people claim, but they are wrong! What IS dead is the idea that links are nothing but search engine food. Rather, we are getting back in the direction of the good ol' days, when links were not there just to bait the search bots. Some folks may have forgotten that links really are there to serve as paths of communication for Real People. Inbound links to a web site means paths for humans to enter, and browse the content. And that is what all of us webmasters want: VISITORS! This also means: stop trying to manipulate search engines. Keep your directory of links, if it does provide some real value to visitors. But if those links are just a messy jumble, hidden somewhere in a dusty corner of your site - repent! Get those links out of the closet, let them breathe some fresh air! Kai Virihaur is a web developer, researcher, and artist. He runs The Hosting Finder (http://www.thehostingfinder.com), a web hosting directory featuring articles and RSS feeds on web development, web site promotion, and internet marketing. This article may be used freely as long as this resource box, with intact hyperlink, is included.
MORE RESOURCES: Growing company buys second Tonawanda building The Business Journals Soon to be Bend’s tallest building: Air traffic control tower bendbulletin.com FUTURE VISION: ISLAMORADA RESIDENTS VOICE INPUT ON TRAFFIC, HOUSING & BUILDING Keys Weekly Newspapers More building means more traffic headaches for Newnan The Newnan Times-Herald Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com LIVE: Crash on major Swindon A-road sees heavy traffic building This Is Wiltshire Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) County cuts the ribbon on new Traffic Operations building Mid Florida Newspapers Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News A Guide to Executive Function Center on the Developing Child at Harvard University LIVE: Crash on major Swindon A-road sees heavy traffic building This Is Wiltshire Reddit & Quora SEO For Traffic Generation – Building Credibility Without Spamming Harlem World Magazine Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now Maniac Slashes Tires of 19 NYPD Vehicles Near Precinct Building www.chelseanewsny.com Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project News-Times North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals LIVE: Crash on major Wiltshire A road causing traffic Wiltshire Times Businesses, traffic impacted by South Kona building fire Hawaii News Now Makeover to Energy Corridor building will include high-end restaurant Houston Chronicle Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Artspace co-op building in Minneapolis North Loop sold The Business Journals Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Building a High-Traffic, Large-Scale Django & Stripe E-commerce Website [Part 1]: Authentication Medium One lane closed and delays on busy A-road following crash portsmouth.co.uk Wiltshire town footpath and lane closure sees traffic Wiltshire Times Building tunnel, bridge at Marolt Open Space best scenario for mitigating Aspen traffic issues, options show AspenTimes.com LIVE: Lanes closed on A419 with traffic building Swindon Advertiser Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Keep building and the traffic will get worse Villages-News.com Traffic building on major Oxfordshire road after crash This Is Oxfordshire Growing traffic controls business pays $1.37M for Glastonbury industrial building Hartford Business Journal Severe traffic blocks road after crash in Dagenham Barking and Dagenham Post Elderly couple killed after car crashes into WV Turnpike building at Ghent toll booth on I-77 - WVNS L.A.’s notorious 405 Thanksgiving traffic jam is built on a myth. Here’s what the data show Los Angeles Times Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Delays and heavy traffic due to broken down vehicle Yahoo News UK Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail Miller Home: Secret to Building Traffic & Profits Furniture World Magazine A14 remains closed 21 hours after fatal crash Cambridge News Traffic Alert: Tennessee Blvd Closes Following Building Fire Wilson County Source Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times LIVE: Crash on busy A road sees heavy traffic building Swindon Advertiser A52 Brian Clough Way blocked after crash - as it happened Derbyshire Live South Korea: Traffic building up on highways on first day of extended Lunar New Year holiday The Rahnuma Daily NEWS | Emergency services responding to a collision on a busy route in Herefordshire this morning with traffic building up Your Herefordshire LIVE: 'Obstruction in road' causing traffic on main Swindon road This Is Wiltshire South Korea: Traffic building up on highways on first day of extended Lunar New Year holiday By IANS Investing.com India Three-car crash sees four miles of traffic building on A12 near Witham Colchester Gazette |
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