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Traffic Building Information |
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How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. But did you know there is a simple and effective way to get people to click on your banners? The click-through-rates of text links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful information about the link and less hype. And with a text link you avoid the headaches that you get when staring at flashing banners. Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to use in your ad campaigns. This poses a dilemma for advertisers but there is a simple solution: Make your banners look like text links! The process of creating banners of this type is a very simple one, but there are several steps involved: 1 - Create a regular text link in HTML. You can use any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular text link. Now preview the link in your HTML editor or your web browser. 2 - When the link looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your text link) to the Windows clipboard. 3 - Open up the Windows "Paint" program. You'll find it under "Accessories" on the "Start menu". 4 - Click "Edit" and then click "Paste". 5 - You'll now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image: On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the text link in it. 6 - Open the image in your favorite photo editor (I use MGI PhotoSuite). Carefully crop the image around the text link until it measures exactly 468 x 60 pixels. If you need other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed. You now have a banner ad that looks like a text link! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners! About The Author © 2003 Rick Rouse, Tek18.COM Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization and web site traffic-building. Visit his web site: http://www.tek18.com
MORE RESOURCES: Plans for 300-unit apartment building in Carteret can't move forward without traffic study Central New Jersey News Live: M5 rush hour delays after crash Bristol Live Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Woman Survives Extraordinary Traffic Crash into Building SPD Blotter (.gov) Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News Collapsed building causes road closures on Main Street at 14th Street in Jacksonville’s Urban Core News4JAX A Guide to Executive Function Center on the Developing Child at Harvard University Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News Delays and heavy traffic due to broken down vehicle Yahoo News UK Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project NewsTimes Businesses, traffic impacted by South Kona building fire Hawaii News Now LIVE: 'Obstruction in road' causing traffic on main Swindon road Swindon Advertiser Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current Publishing Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail Artspace co-op building in Minneapolis North Loop sold The Business Journals Delays for drivers into Portsmouth with one lane closed on the M275 portsmouth.co.uk LIVE: Crash on major A-road near Swindon with traffic building The Wiltshire Gazette and Herald Building tunnel, bridge at Marolt Open Space best scenario for mitigating Aspen traffic issues, options show AspenTimes.com Building a High-Traffic, Large-Scale Django & Stripe E-commerce Website [Part 1]: Authentication Medium Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Keep building and the traffic will get worse Villages-News.com Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal LIVE: Crash on major A-road near Swindon with traffic building Swindon Advertiser Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News East Hampton Town Debates Building Traffic Circle Near Park Dan’s Papers DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Miller Home: Secret to Building Traffic & Profits Furniture World Magazine Traffic stop ends in crash near Georgia Capitol building, Fulton sheriff’s office says Atlanta News First Return-to-Office Traffic Reaches Record Level CommercialSearch LAFD Tackles Major Blaze in Vacant Sawtelle Building, Prompts Traffic Advisory on Bundy Drive Hoodline Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com Perth traffic: Truck crashes into apartment building on Mounts Bay Road, driver taken to hospital PerthNow JB is rapidly growing with a massive ambition; here's why lingering traffic woes may hinder that Yahoo Traffic Alert: Tennessee Blvd Closes Following Building Fire Wilson County Source Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Building collapses near Botanique, tram and car traffic may be disrupted until Thursday The Brussels Times Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times LIVE UPDATES: Traffic building after crash on M60 The Bolton News Heavy traffic building on M6 and M55 after crash near Preston Blackpool Gazette Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News Crash blocks busy Colchester Road both ways with heavy traffic building Colchester Gazette |
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