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How To Build a Profitable Business
It's never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month. Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How are you?" note to these people and keep the lines of communication open. Include current information about any new value-added products or services, such as a newsletter, or tele-class you will be presenting. Marketing doesn't have to be expensive. You just have to do it. Communication and relationship are the keys to marketing. Attending numerous networking meetings may be worthwhile to some, but that strategy doesn't work for everyone because, as someone once told me, the people who love you will always refer business to you. The people who are your advocates or supporters are the ones who require nurturing. Send them an e-mail, e-zine, note, or article at least once a month. Gather your internal and external management teams in an informal meeting such as breakfast or lunch. Advise them of your upcoming plans, get feedback and give acknowledgement for all their support and advice. Check in with former clients to see how they are doing. Don't be afraid to dispense free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send them more information.Follow up in about two weeks to see how the seeds of your generosity have blossomed. Information is available to everyone, through the internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered. Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your "Ideal Client"? Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback. Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and review it every ninety days. If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter.With this type of document, you can update your advocate group as well as former and potential clients. Again, it's not costly and serves a specific purpose. This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them. About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card. You want them to keep remembering you! Nurture all these relationships and your business will grow and glow. About The Author Joanne Victoria works with independent professionals who want to simplify their lives and professional practice and small business owners who want to streamline their operations in order to achieve more. Sign up now for Joanne's FREE monthly e-zine: Lighting Your Path!-Find Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com Joanne Victoria - Coach, Speaker, Author Tel:415-491-1344 mailto:joanne@joannevictoria.com http://www.JoanneVictoria.com/programs.htm
MORE RESOURCES: Spirit Airlines Employees In Philly Take Customer Service To Another Level By Trading Insults Outkick Ada Supports $500B Customer Service Labor Market with AI Agent Powered by Microsoft Azure OpenAI Service Morningstar Can artificial intelligence rescue customer service? The Economist Dialpad Unveils New Contact Center Solution Leveraging AI to Boost Customer Service Efficiency Telecom Reseller CMS to lower importance of ‘call center’ metric in Medicare Advantage star ratings - Healthcare Dive Better living through AI? WORLD News Group The Crappy Service Continues at Idaho grocery Stores News Radio 1310 KLIX Springfield CU needs to know what your water lines are made of. Here's how to find out - News-Leader Ryan Fisher honored for customer service Jamestown Sun Open Position: Customer Service Coordinator (Remote-Part Time) America's Charities Birmingham Water Works warns customers getting service but not a bill, disconnection could be coming WBRC Ada Supports $500B Customer Service Labor Market with AI Agent Powered by Microsoft Azure OpenAI Service PR Newswire America's Best Customer Service 2025 Newsweek Entergy New Orleans’ commitment to proactive service Entergy Newsroom Using the power of AI to improve customer support Inside INdiana Business Claims Processing Outsourcing Canada: Cynergy BPO – The Backbone of Canada’s Leading Insurance Companies Insurance Edge ServiceNow and Five9 Expand Partnership With Turnkey AI-Powered Solution for Unified Employee and Customer Experiences Business Wire Consumers embracing AI-powered customer support Retail Customer Experience From the Web: ‘AI Giants Deploy Digital Customer Service Agents’ ACA International Westney customer service desk to be temporarily closed November 16-17 Durham Region Transit Generative AI’s Potential to Improve Customer Experience Bain & Company Senior Property Tax Freeze program offline until Monday due to overwhelming traffic - Spectrum News Tennessee theme park beats out Disneyland for favorite theme park, best customer service titles KTLA Los Angeles Duck Creek Establishes Center of Excellence in Poland to Enhance Global Support for Customers GlobeNewswire My experience as a Customer Service and Sales Intern Toby Shapiro's Experience at A.D. Sutton and Sons Chapman University Updated Customer Service Hours - Several Departments Downtown Riley County Official Website CSPI & Nutrition Action Customer Service CSPI Newsroom BEST CUSTOMER SERVICE Forbes Parking Customer Service Center: Temporary Relocation for Renovations City of Norfolk (.gov) Dallas Water Utilities customers receive notification letters about their service lines Dallas City News Fifth Third Private Bank Named Global Private Banking Award Winner, Honored as Best for Customer Service Business Wire Good customer service does exist Houston Herald Customer Service & Support Hillsborough County (.gov) Phone Tap: You Didn’t Say Goodbye MOViN 92.5 Dollywood beats Disney, Universal and other popular theme parks again! Here’s why Knoxville News Sentinel PHL Impression Makers - American Airlines Customer Service Agent Shatara Hester Philadelphia International Airport A faster Customer Service in Thailand Saint-Gobain President Biden Announces New Customer Service Actions, Targets Subscriptions and ‘Doom Loops’ CX Today Fulton County Recognizes National Customer Service Week Fulton County Government Welcome to Riverside Public Utilities City of Riverside (.gov) Southwest Airlines to offer buyouts at LAX, Burbank, Long Beach and John Wayne Los Angeles Daily News 8 strategies for using AI for customer service in 2024 Sprout Social Banks with 24/7 Customer Service Business Insider My Utilities Account City of Santa Clara |
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