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Email Marketing Information |
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Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out? **There are 2 main problems with email marketing today.** --------------------------------------------------------------------------- The first problem is that your email messages are hardly even opened. Even if your headline is compelling, the chances of your email message being read are close to nil. People are becoming increasingly skeptical about the kind of message attached to what used to be the best subject lines. The second problem is that most website visitors don't even sign up to opt-in mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their "unsubscribe" requests will never be honored. Is there a way around these problems or is email marketing dead? The answer is simple? Desktop alerts. Desktop alerts are messages that are sent directly to Windows� Desktops instead of being delivered to email inboxes. Desktop alerts are the answer, because they solve both email-marketing problems. First, they bypass the email inbox and appear directly on the desktop. No more competing again hundreds of incoming messages - your messages claim the desktop all to themselves, virtually guaranteeing they are read and remembered. Second, users do not need to give over their email or other contact information in order to subscribe. All they have to do is simply download a small application. If they ever want to "unsubscribe", they just simply uninstall the alert application. You can use desktop alerts for the following:
If the solution is so simple, why aren't more websites using desktop alerts? Until now, the only way to send desktop alerts was to hire a team of software developers to develop the alerting application for you - which is quite expensive, not to mention time consuming. Entertainment and news companies started using desktop application for branding, communication and advertising. Take ESPN.com for example. On their website, users can download an application which gives them daily sports highlights and video commentary, with embedded commercials. So far, more then 1.6 million people have installed it and about half use it daily. So how do you get started? Well, if you have content your site visitors or clients are interested in, you simply offer them this content in the form of a useful downloadable application. Instead of developing the application yourself, you just customize one of the existing desktop applications with all your promotional materials (such as your own logo, custom icons, banner ads and menu entries). Users will download the application because of its informative and/or entertaining content, special savings, or features like daily alarms, calendar reminders, or task lists. Now that the user has voluntarily invited you into their personal space, you can create a strong, long-lasting impression and deliver desktop alerts just as you would email messages. With desktop alerts, there are no other incoming messages to compete against, and you won't have to worry about being accused of spam. Promo Clock has combined all the benefits of interactive promotional products and new era advertising tools, developing a cost-effective application for reaching customers with timely information and updates. Ready-made models as well as custom models based on animated images or Flash presentations are available. About The Author Reach author Michael Ginzburg at promo@promoclock.com or simply go to http://www.PromoClock.com/holiday/email for more information.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online 40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage Business Wire |
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