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Email Marketing Information |
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Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out? **There are 2 main problems with email marketing today.** --------------------------------------------------------------------------- The first problem is that your email messages are hardly even opened. Even if your headline is compelling, the chances of your email message being read are close to nil. People are becoming increasingly skeptical about the kind of message attached to what used to be the best subject lines. The second problem is that most website visitors don't even sign up to opt-in mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their "unsubscribe" requests will never be honored. Is there a way around these problems or is email marketing dead? The answer is simple? Desktop alerts. Desktop alerts are messages that are sent directly to Windows® Desktops instead of being delivered to email inboxes. Desktop alerts are the answer, because they solve both email-marketing problems. First, they bypass the email inbox and appear directly on the desktop. No more competing again hundreds of incoming messages - your messages claim the desktop all to themselves, virtually guaranteeing they are read and remembered. Second, users do not need to give over their email or other contact information in order to subscribe. All they have to do is simply download a small application. If they ever want to "unsubscribe", they just simply uninstall the alert application. You can use desktop alerts for the following:
If the solution is so simple, why aren't more websites using desktop alerts? Until now, the only way to send desktop alerts was to hire a team of software developers to develop the alerting application for you - which is quite expensive, not to mention time consuming. Entertainment and news companies started using desktop application for branding, communication and advertising. Take ESPN.com for example. On their website, users can download an application which gives them daily sports highlights and video commentary, with embedded commercials. So far, more then 1.6 million people have installed it and about half use it daily. So how do you get started? Well, if you have content your site visitors or clients are interested in, you simply offer them this content in the form of a useful downloadable application. Instead of developing the application yourself, you just customize one of the existing desktop applications with all your promotional materials (such as your own logo, custom icons, banner ads and menu entries). Users will download the application because of its informative and/or entertaining content, special savings, or features like daily alarms, calendar reminders, or task lists. Now that the user has voluntarily invited you into their personal space, you can create a strong, long-lasting impression and deliver desktop alerts just as you would email messages. With desktop alerts, there are no other incoming messages to compete against, and you won't have to worry about being accused of spam. Promo Clock has combined all the benefits of interactive promotional products and new era advertising tools, developing a cost-effective application for reaching customers with timely information and updates. Ready-made models as well as custom models based on animated images or Flash presentations are available. About The Author Reach author Michael Ginzburg at promo@promoclock.com or simply go to http://www.PromoClock.com/holiday/email for more information.
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com On-demand Webinar: Email Marketing Tactics for a Successful Holiday Season Hotel News Resource The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush |
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