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Email Marketing Information |
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7 Wise Ways to Collect Email Addresses and Build Your Mailing List
=> Wise Way #1 - OFFER A FREEBIE You have to give in order to get. If you want people tooffer up their email address, you`re going to have to offerup an incentive. Nothing works better than something that`scomplimentary (you spell that F-R-E-E). You can give awayno-cost reports, books, software, or even sample pages of abook. -Word to the Wise: Our Empowerism subscribers usecomplimentary subscriptions to our "Excellence Magazine" andebook giveaways to grow their lists. Works like a charm. => Wise Way #2 - USE POP-UPS Pop-ups are one of the most common methods you can use tocapture email addresses and build your email listquickly and with ease. Simply construct a web pagecontaining code for a form and set the page to open (pop up)when visitors ENTER OR EXIT your site. Make sure the pop-up offer is something that`s valuableenough to motivate visitors to take time to give you theircontact information. Your offer can be a complimentaryreport, download, or ebook that arrives instantly throughyour autoresponder to their email inbox when they give youtheir email. -Word to the Wise: If you need a pop-up, you can pick oneup F-R-E-E (there`s that word again) from Empowerism -Son of Word to the Wise: "Instant" is a very powerfulpop-up offer. => Wise Way #3 - USE POSTCARDS If you have a mailing list that contains snail mail (street)addresses, convert it into an email list by sending out apostcard and inviting people to VISIT YOUR WEBSITE toreceive a gift of some kind -- a report, a discount coupon,etc. Visitors don`t have to pay in order to receive theirgifts, they simply need to enter an email address. -A Word to the Wise from the U.S. Post Office: Postage ismuch less expensive for a postcard than a standard-sizeletter. (Not only are they economical, postcards are morelikely to get your message across since the consumer doesn`thave to open an envelope.) => Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE This is a clever trick that so many people overlook. Put aRESPONSE FORM ON EVERY PAGE of your website offering anewsletter or other freebie. This will increase the numberof email addresses you capture exponentially. Why? When search engines index the pages of your website, avisitor may come directly to a page other than your homepage. If you only have a subscriber box on your home page,you`re missing the boat, not to mention the thousands ofvisitors who bypass your homepage. -A Word to the Wise: If you don`t know how to create anopt-in form, no worries. Empowerism has a foolproof `buildyour own` tool made just for you! => Wise Way #5 - CONTESTS Contests very often prove to be a good way to generatetraffic and buzz for your business. Create a contest and puta form on your site or in a pop-up box. The entry "fee" istheir email address. -Word to the Wise: Not all the people who sign up for yourcontest are good prospects. Many are just contest"junkies" -- people who are only looking for freebies andhave no intention of buying a product or service. -Warning to the Wise: If your prizes are cash orlarge-ticket items, you should be sure to check with localagencies to make sure you`re not violating any contest laws. => Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS Most people give their website link when they place soloads, ezine ads, or other marketing messages. To be one stepahead of the game in collecting email addresses, LIST YOURAUTORESPONDER ADDRESS instead of your URL. This way you cancapture email address and funnel them into your follow-upsales letters. -Word to the Wise: Don`t have an autoresponder? Empowerismwill give you one, provide you with signposts to others, andmake sure you know exactly what to look for to find the"pick of the litter." -Word from our "Sponsor": Autoresponders you can use arejust one sample of the incredible resources you can dependon when you`re a member of the Empowerism family. Ourtools, information, and especially the Empowerism RSVP -- Revenue Sharing Value Program -- are all designed togenerate BIG bucks with LITTLE effort. => Wise Way #7 - JUST ASK If you`re chatting with a prospect on the phone or apotential customer stops by your place of business, don`t beshy: ask for an email address or business card (whichusually includes their email address). Okay, you know what you want...you know what you need. It`stime for you to set your traps and CAPTURE THOSE EMAILS! If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com. Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed. You will also find a link to Empowerism which was referred to in this article.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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