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Email Marketing Information |
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Email Aesthetics- APPEARANCE is Everything!
Email Aesthetics It`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS. Imagine walking by a grotesquely garish storefront with allkinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst. Did you ever have an ugly looking email land in yourmailbox? You know what I`m talking about: an orangebackground and yellow borders, multi-colored text in allsizes from gigantic to microscopic, a message that looks likeit was created by a crazed six-year-old? If you did, I betyou didn`t feel the urge to read it. You probably justwanted to delete it as quickly as possible. => PUT OUT THE WELCOME MATYou want your email message to be friendly and inviting, notbizarre and scary. The suggestions below -- and they`rejust suggestions, not hard and fast rules -- will go a longway towards making recipients` eyes say "come on in!" toyour message. => DO`s and DON`Ts FOR ATTRACTIVE EMAILS -DON`T use COLOR fonts in your message. (Leave that tojunior high girls who want to write about Britney andJustin) -DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re"speaking" in black-and-white, people will give their fullattention to your message without being distracted by yourcolor scheme.) -DON`T use UNCOMMON FONTS. (If someone`s system doesn`trecognize the font you`ve selected, they could see gibberishinstead of your brilliant message). -DO use the email marketers` FAVORITE FONTS: Arial, TimesNew Roman, and Courier New And please. -DON`T use flashing buttons or banners in your email! (Yourprospects have undoubtedly gotten their fill of "bells andwhistles" when they`ve surfed the Internet. They don`t needmore from you.) => GET HYPER" WITH EMAIL HYPERLINKS An "email hyperlink" is just techno-talk for a link in youremail to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on AOL whomay not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto:in front of your email address (no space in between, andinclude the : ) => ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell peopleabout your product or service with a SIGNATURE TAG, which is3-6 lines of text (usually) that is automatically added toevery message you send. If you`d like to add a tag to your messages, simply openyour email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple)instructions for creating a sig file. Easy as pie...and theresults will amaze you. Sincerely, Steven Ackerman If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com . Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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