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Email Marketing Information |
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Email Marketing - How Best To Manage and Distribute Your Messages
This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results. A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. Even by conservative estimates the total number predicted is double the $282 million predicted for Christmas, 1999. Whatever way you look at it - doing business over the net is growing at incredible rates and email marketing is becoming a 'given' element of many marketing campaigns. It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important. The challenge in incorporating email marketing into a campaign is determining what type of email service best suits your business needs, today and in the long-term. There are two main choices when establishing and maintaining email marketing programs: A desktop email marketing application or an email campaign submission service. Let me describe the two options in greater detail - Email Marketing Application- Tools such as these allow you to create, manage and distribute your own customized email campaigns. Cost is usually a one-time software purchase. This approach is best suited to those companies with a fairly well defined target market and corresponding email distribution list. This approach can also be used if your target audience is growing and/or change. The software applications available allow the user to build, maintain and change their own email distribution lists, create rich messages and distribute your campaigns. I would recommend this type of product to those businesses with a pre-identified target audience and an ability to access a distribution list to reach this audience. With a desktop application your original investment provides you with the flexibility to manage and define your own e-mail distribution lists - this is the type of service for you if you're interested in owning and maintaining your own list and using this list as part of the intellectual property of your business. Campaign Submission Service - When you use this type of service you are contracting a third-party to provide you with the interface to your customers and/or target audience. The agent will distribute your message to one or several opt-in e-mail lists that have been provided based upon some stated interest on the part of the recipients. These are lists of people who have registered for certain websites, e-zines or newsletters or have asked to receive information via e-mail and have stated their interested in certain subjects. The agent or submission service will work with you to determine the list that best matches your product, service or announcement - working together you will use pre-existing lists to create a target email audience for your company's use. The submission service will receive your message and distribute to one or more of the email lists - the quality control element in place is that you are sending relevant information to recipients that have already stated an interest in a related subject matter and most likely the message will not be viewed as SPAM. Cost usually runs on an 8 to 30 cent per email sent charge. The submission service allows you to work with experts in the field of gathering e-mail distribution lists based on subject(s) interest and the application of this technology in receiving information. Each time you want to distribute a message you rely on these service providers for their advice, lists and expertise in distributing your information. If you're new to the e-mail marketing forum and your business does not yet have a substantial e-mail distribution list - this service may be able to fill the gap and get you into the game. A couple of items to keep in mind - the overall cost of your e-mail marketing efforts, campaign tracking reports and the future role of email marketing in your overall direct marketing plans. There are plenty of choices in the marketplace - educate yourself and make the best decision for your organization. About The Author Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZ's award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Clearout Unveils Powerful AI Enhancements to Email Verification and Finder Tools, Setting a New Standard for Accuracy and Speed in the Industry Newswire :) Press Release Distribution Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Email Marketing Integration in 2025: Key Benchmarks & Expert Guide by Selzy Newswire :) Press Release Distribution Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles Email Marketing Friday Forum MarketingProfs 40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage Business Wire Good Email Open Rate: Key Things To Know DesignRush The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns nationaljeweler.com |
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