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How to Laser Your Email Messages
If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or risk losing your reader half-way through the first paragraph. If you spend a lot of time with email like I do, you really appreciate emails that are short, to the point, and stick to one topic (this makes it easier to find the information later). Use plenty of white space to make the email easy to read. Do this by using short 2 to 3 sentence paragraphs, and keeping the length of the email to 4 or 5 short paragraphs. If you go much longer than that, it might be set aside for reading later. It's also important to put some thought into your Subject line so that the recipient has a clue as to what the email is about. For example, rather than saying, 'I have a question for you', you could say, 'Question about our meeting tomorrow'. Something else that can be very helpful when replying back and forth to emails is to change the Subject line if the subject changes from the original email. I've had a hard time finding an email by subject line when the person sending me the email replies to me and the topic we're talking about doesn't have anything to do with the Subject line any more. And here is the most useful tip I can give about lasering your email messages. When having an email discussion, cut out parts of the email that no longer apply, and place your reply underneath the paragraph or sentence you're replying to. Here's an example of an email dialogue: ========== At 10:36 AM 10-28-04 -07:00, you wrote: >> Wow, I can't believe the leaves are almost completely off >> the trees already! We're going to spend our weekend >> raking...how about you? The leaves have barely started turning colors here so I don't think we'll be raking for a while. >> In fact I'd like to go out to a movie this weekend but have >> no idea what's playing. Any suggestions? Do you like animated movies? I hear Shark Tales is pretty good! >> I'm looking for some quick and easy recipes that I can whip >> up in a half-hour or so. If you have any web sites or >> cookbooks you can recommend I'd appreciate it. Check out Minute Meals (http://www.allfood.com/mmeal.cfm). They have a quick and healthy section you might like. ========== Pretty easy to read, isn't it? It's just like a conversation. You'll notice that each reply is listed directly under the original statement (which had been reduced down to only the message that needed to be responded to). Most email programs will automatically put the >> in front of the original email, so you can easily see who wrote what. If you're a business user of email, I encourage you to sharpen your skills for sending and replying to email. It will save you time and energy so that you'll have more time for bigger and better things! About The Author Jean Hanson is a Certified Professional Virtual Assistant. Discover how partnering with a virtual assistant will give you more time to do the things you love to do! Visit her at http://www.vaofficesolution.com. Jean is also the author of the eBook, Virtualize Your Business - http://www.virtualizeyourbiz.com.
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications 22 Email Marketing Platforms to Know Built In Email Marketing Friday Forum MarketingProfs.com IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Confessions from email jail MarTech Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today The Ultimate List of Email Marketing Statistics Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Good Email Open Rates: Key Things to Know DesignRush Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Five ways AI supports email marketing eMarketer Why Kamala Harris’s Marketing Emails Are Hitting the Mark Chief Marketer |
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