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Email Marketing Information |
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How Email Etiquette Will Make You More Money through Loyal, Repeat Customers
When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as e-mail etiquette can make your customers feel appreciated and as a result become loyal and repeat customers. However, there are some tips that you will need to follow in order to implement etiquette into your e-mails and make it work for you. Read the following suggestions and implement them in your e-mail campaign immediately. 1. Only Mail to Those Who Opted In (and let them know they did) One major thing you need to incorporate into your e-mail campaign that will keep your customers happy and loyal is to only send e-mails to those individuals who have opted in. For example, when the customer checked out there was a box checked that said they wanted to receive further e-mails from your company. Some people uncheck this box, others don't ever see it, and some actually do check it. So, when you send e-mails to the individuals that checked the box or left it checked unknowingly, make sure you add in your e-mail that they opted in to the e-mail list. 2. Unsubscribe Always include information in the e-mail for individuals to unsubscribe from your e-mail list if they so choose. This does not mean they are not loyal customers or will not continue to be, but that they already have enough e-mail cluttering their inbox and don't want anymore. If you respect their request to unsubscribe they will remain truer and more loyal than if you keep filling their inbox with unwanted messages that they delete without reading anyway. 3. Never Sell E-Mail Addresses Respect your customers and keep them loyal by never, ever selling their e-mail addresses. Also, inform them that you will not do so in order for them to feel secure in providing you with their address. 4. Make it Short and to the Point When you do send e-mails to customers make sure the point of the e-mail is addressed in the subject line as well as immediately in the opening paragraph. You do not want to waste people's time with an e-mail that they are not interested in. Also, keep it short and to the point so they will not have to read much to figure out whether they are interested or not. 5. Be Polite and Watch That Grammar Of course, with any type of business writing, you should always be very polite and have excellent grammar. There are few things that put people off like misspelled words and poor grammar in business e-mails. It will send the signal you are not a serious company, which is the last signal you want to send. Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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