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Internet Marketing - You Have to Give a Little to Make a Little
Internet marketing by definition is "the use of the Internet to advertise and sell merchandise or services." Most people when trying to sell their product/service go for the cheapest solution possible; why pay $40 for 2,000 targeted visitors when you can pay $2 for 1,000 untargeted visitors (resulting in 20,000 untargeted visitors for $40), why buy a banner on the top of the page when the bottom is half the price, why pay for Adwords when I can try to optimize my web site for search engines for free. This is the type of philosophy of a small business. A business that will survive only a few months, maybe a year at max, and then die out do to the strenuous work on the behalf of the webmaster. What about a new philosophy? A philosophy taught to us in the earliest years of our life. "You have to give a little to take a little." Now normally this refers to compromising with the toughest of our childhood friends, but in internet marketing, it refers to paying money to eventually make money. There are really three parts (that I mentioned earlier) to online marketing that I feel you can make money by spending money. #1 - Paying for Targeted Traffic Most people sell specific products or services online, unlike our fictional store of the day, Jalmart, which sells everything from groceries to car tires. Now if your site is a "Jalmart" than congratulations on becoming a super store franchise, but for all of you who are specialized in one area, listen up. Being a somewhat small business means that we cannot expect one out of a thousand randomly selected people from around the world to buy our product. We need "targeted" customers to come to our site, unlike Jalmart which can sell products on a wide scale. Buying untargeted traffic, no matter how cheap, is mostly pointless. Maybe you will make a sale or two, but in the long run, your more than likely going to lose money. Targeted traffic is most expensive, I'll give you that one, but it also has higher conversion rates than untargeted traffic. If you feel you have a quality site, try investing $20 for 2,000 visitors. It's not the deal your used to, but then again, we have a new philosophy now. #2 - Splurge for Banners on Good Sites Getting a free banner put up on your buddies Geocity site is not what I'm trying to get at, actually, it's what I'm trying to get you a way from. Banners on the top of qualities give huge turnouts of targeted traffic (see #1). Make your banner display what your site is about. Don't make it too flashy, don't make the animation to long, and don't use neon colors! A well designed, good looking, and brief banner will get people to your site, where you can hopefully work your magic and make a sale. As for banner placement, either the top or the sides of the page (there is a reason why they charge more for prime locations). Only use the bottom of the page if it's after a quality article, or something of that nature. It's hard to say how much to spend on banners because they range from site to site, but ask the web master a few questions before you sign up including: The previous banner got how many clicks? Is is going to be up at all times of the day? How long does the campaign last? #3 - Pay for Ads on Search Engines Many new businesses will not be able to get a high ranking in search engines for awhile, no matter how good your SEO tactics are (sandboxing and the such). Yes it is good to optimize your site for the search engines, but we want results in the present, not in the future. This is where using search engine PPC (pay per click) programs comes in handy. There are a few things to think about though before you go and sign up though. First off, you'll notice that the bids for clicks are huge! When I first started out in my niche, the bids were as much as $5 per click! Obviously a rooky business (we're the underdogs now) cannot afford to pay this price, so we adapt our methods. Instead of using "buy salmon" try "buy fresh salmon," "buy pink salmon," or "buy good salmon." In other words, use different keywords. Use less popular keywords, and use them effectively. Normally a good bid for PPC can be anywhere from $.05 to $.20 in a under developed field. Try it, you might be surprised at your results. Jeffrey Abbott is a respected author and editor of eMoneyReport.com Visit the site at http://www.emoneyreport.com and read reviews on programs that help you to make money from your own home. eMoneyReport offers a simple and easy format to find articles relating to all types of online business and website promotion.
MORE RESOURCES: Jim Boykin – Internet Marketing Ninjas Business & Leadership Top Digital Marketing Packages in 2024 Influencer Marketing Hub A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Improving online advertising through product and infrastructure Mozilla & Firefox 10 Best SEO Services Of 2024 Forbes The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive Digital ad spend worldwide 2027 Statista (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets How to Become a Digital Marketer in 2024? Simplilearn 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics Mobile ad spend worldwide 2024 Statista Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur KFC Marketing Strategy 2024: A Case Study Simplilearn Top 10 Digital Marketing Trends For 2024 Search Engine Journal SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Tesla Marketing Strategy 2024: A Case Study Simplilearn Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire How bad bots are dominating Internet traffic in 2024 Marketing Tech Guide: Marketing to Millennials: eMarketer How SMBs are approaching digital marketing in 2024 Search Engine Land 7 Of the Best Digital Marketing Tactics to Use in 2024 Influencer Marketing Hub Internet Advertising Statistics – The Rise of Mobile and Ad Blocking Influencer Marketing Hub 24 Facebook statistics marketers should know in 2024 Sprout Social Leveraging the Best Digital Marketing Campaigns for Your Business Influencer Marketing Hub Top 15 Digital Marketing Events for 2023 Influencer Marketing Hub KWEB China Internet Market Volatility FAQ KraneShares US, Europe begin scramble for Africa’s satellite internet market Mail and Guardian 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today Must-know Digital Marketing Terms to Bookmark in 2024 Influencer Marketing Hub Zomato Marketing Strategy 2024: A Case Study Simplilearn How the automotive digital marketing landscape is changing — Aaron Sheeks | PureCars CBT Automotive News Broadband Internet and the Stock Market Investments of Individual Investors - HVIDE - 2024 - The Journal of Finance Wiley Online Library 2024 Digital Media Trends Deloitte |
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