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Email Marketing Information |
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Run Profitable Contests Using Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more. If you plan to run a contest, make sure you have a "contest management response system" in place. This could be as simple as an automated e-mail receipt to let your participants know their entry has been received. Run a contest that asks your participants to send their responses to specific e-mail addresses. Then create an automated receipt confirmation for each account. Include a link to your products, affiliate links, or services in your confirmation receipt. Every time someone enters your contest and sends her entry, she receives a confirmation message. Thus, you've just exposed your products to your contestant. Encourage multiple entries and your contest participants get exposed to your promotional texts multiple times. Ok, what about contest prizes? If you publish an e-zine and you sell advertising space, you can give away free ad space to the winners. If you have your own product, or a product you have resell rights to, you can give away free copies of it to your winners. If you have a service, why not put that up as a prize? In any case, though, let your prospective contestants be interested in the prizes. Yes -- put the complete prize descriptions, along with the contest mechanics, on autoresponder too. And then include links where they can purchase the prizes. Hey, some people might not want to wait to win your contest! So it's good to cover all bases. Run a contest that lets autoresponders handle entries and confirmation receipts and you'll have a promotional tool that can bring in profits for you! About The Author Copyright (c) 2004 Shery Ma Belle Arrieta-Russ Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today...free! http://writingbliss.com
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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