![]() | |
![]() | |
![]() |
Email Marketing Information |
|
![]() |
Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign
Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. What is E-mail Marketing? E-mail marketing is a way by which you promote your business and services to individuals by e-mail. Frequently, people opt-in to receive these types of e-mails so you are not spamming people with unwanted mail. In these e-mails you will provide information on your business and service and information for individuals to contact you if interested in these advertised services. This is a great way to reach many individuals quickly and is very cost effective. Now that you know what e-mail marketing is you need to learn about the benefits of an e-mail marketing campaign. Benefits of E-mail Marketing There are many benefits of e-mail marketing simply because the majority of people check their e-mail every day, if not multiple times per day. This means you have the opportunity to reach people almost immediately. Also, e-mail marketing is a billion dollar business so it certainly has a track record of being effective. Other benefits of an e-mail marketing campaign includes saving a significant amount of time and money. An e-mail campaign can be started and completed in the matter of hours and then sent out immediately. The traditional method meant designing and printing advertising materials, stuffing and addressing envelopes, and finally mailing them. This included a lot of additional work and time, not to mention money. You will also see your sales increase with this type of marketing campaign and generally you will receive a response rate of 5-15% with this type of campaign. Now that you are aware of the benefits, is an e-mail marketing campaign for you? To decide whether this type of campaign is for you or not you need to ask yourself some questions. Question #1 What are your goals and how will you achieve them? You need to know what your goals are and what you are trying to achieve from a marketing campaign before you can decide what type of campaign will best benefit you. Question #2 What resources do you have available to devote to this campaign?You want to make sure that you have enough time to properly plan and carry out an e-mail campaign, not to mention the money and other skills it will take to create a successful campaign. Question #3 Are your prepared to handle an onslaught of orders and questions? When you send out an e-mail for products or services, you need to be prepared to handle a lot of orders short amount of time, not to mention many questions. Be sure you are prepared before you start this type of campaign. Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Email Marketing- Helping Brands Thrive In Crisis BW Marketing World Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
![]() |
![]() |
![]() |
RELATED ARTICLES
Creating Demand With Email Newsletters You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. Explode Your Sales By Building Your Own Opt-In List! -------------------------------------------------Top 10 Ways to Quickly Build Your List-------------------------------------------------Have you ever wondered how many times you haveheard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet;probably,too many times for you to count.Unfortunately, it's also true - the real successfulmarketers build a loyal and faithful list of subscribers. 4 Steps To 1,000.. 2,000..3,000 Subscribers In Days! Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscribers who opt in, is the most valuable asset for anyone with an online business. One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List I bet you want to know what that one great way is! Right?!Well, I have found that one of the fastest ways to make a lot of money from your opt-in email list is by giving teleseminars. Many people do teleseminars but just to deliver information. How NOT To Appear Like A Spammer Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. 5 Ways to Get Better Email Marketing Data Quality at Point of Collection Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Track Customer Response With an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponderservice is tracking capability.The autoresponders that come with your web host don't have built-in tracking capabilities. Three Phases to Email Sensitivity The neurophysiological dynamics of understanding each emailmessage are very complex. From that complexity, three basicphases float to the top that you will want to becomefamiliar with. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. Five Profitable Ways To Use Your Follow Up Autoresponder What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders. The Importance of a Name in the Sent from Email Address When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition. Click for Success! Being online for the last five or so years has made merealized that many persons are seeking a magic button to success.What is even more interesting is that they really believe thatit exists. 9 Tips To Help You Write More Powerful Emails 1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. Promote Your Web Business With Every Email You Send! Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?When you meet someone you might give him or her one of your business cards. Autoresponder Services that Boost Your Business In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. 5 Things You NEED to Know About Your AOL 9.0 Subscribers In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. The List Is The Thing Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. To Personalize Or Not To...That is the Question If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). ![]() |
home | site map |
© 2006 |