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Email Marketing Information |
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How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors. The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales. I knew about this for years but didn't act on it.Then, about 8 months ago I wrote a 5 Day Email Courseabout my eBook (Ezine Writer) and offered it to myvisitors. The response was amazing - my sales almost doubled. This is how it works: When visitors leave the index page of my website, apopup appears inviting them to join my newsletter. When they join, they also receive a free subscriptionto my 5 Day Email Course, which is delivered bysequential autoresponder. But there's an important detail here. You don't wantthe popup appearing when your visitors click on the'order' link - it distracts them and you could wellmiss a sale. So the popup has to be designed so that it *doesn't*appear when the order link is clicked. You do this by including an 'exit=false' tag withinthe order link. You can get the code for this - andfor the popup - at:http://www.ezine-writer.com/popup-code.html The next thing to do is set up your Message Sequenceon sequential autoresponders. There are two ways of doing it - you can use aweb-based service or you can install a script on yourserver. I use a web-based service (aweber) - mainly because myweb host doesn't allow mailing scripts of any kind. Here are two of the best-known web-based services:http://www.aweber.com http://www.getresponse.com If you want to avoid monthly fees, there are sitesthat offer free sequential autoresponders (but theywill insert their own ads in your autoresponse): http://www.freeautobot.com/ The advantage of a web-based service is thateverything is done for you. The downside is monthlyfees and a limited number of follow-ups (you can getmore, but you have to pay for them). The second method is to install a script on yourserver. Here are some scripts that give you unlimitedautoresponders: http://www.smithfam.com/follow-up.html The advantages of a script? You have no monthly fees(just a one-time payment for the script) and you getunlimited follow-ups. So, those are the tools you need to deliver yourMessage Sequence. Writing your Message Sequence is quite an art and youmay need some help. Here is an excellent shorttutorial:http://autorespondertools.com/autoresponder_follow-up_series.htm That's it! All the info you need to double yourconversion rate. ------------------------------------------------------------
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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